London city airport master plan 2006 Assignment The WritePass Journal

London city airport master plan 2006 Assignment Bibliography London city airport master plan 2006 Assignment , p16). The PESTEL analysis analyses the political, economic, social, technological, environmental and legal issues that affect a business entity. Senguttuvan (2007, p79) claims that in the airport business, the PESTEL analysis is important because it aids in the analysis of market and prediction of the future industrial trends. PESTEL analysis Political As the market increases in size, deregulation may lead to economies of scale Liberalization of skies which leads to an increase in market size Economic Some airlines are experiencing financial troubles caused by the recession Increase in costs like insurance (Kincaid et al 2012, p66 Grothaus et al 2009,p88) Decrease in number of passengers owing to economic difficulties Social Some passengers are reluctant to fly especially after the attacks of September 11 The knock on social affect results to loses Technology Economies of scale especially in production that comes from market size expansion E-commerce and other logistics have been made more efficient by technology (Ashford, Mumayiz, Wright 2011, p38) Environment Noise pollution that accompanies increase in the number of flights Expanding the airport by creating additional runways may lead to displacements Legal The need to comply with both local and national laws Key challenges that affect the reliability of AMP the PESTEL Analysis Although the AMP is a good document forecasting the future of the London city airport, there are factors stated in the PESTEL analysis that may actually inhibit the actual realization of the plan.   Burghouwt (2007, p55) says that the economic challenges may actually stop people from flying as they opt for other cheaper methods of transport like road and railway. Additionally, noise pollution may hinder the expansion of the airports as the local authority may step in to protect the people living around the airports by stopping the addition of more flights. The insulation offered by the airport authority against pollution may not be sufficient in controlling noise pollution. The London city Airport master plan 2006 should be amended to take into consideration the long term interests of the city. The document should have proposed for an expansion of the terminals in order to cater for the projected increase in the number of both passengers and cargo. This should be in tandem with improving the road and rail networks so as to aid the handling of both passengers and cargo (Baglin et al 2012, p56 National Research Council, 2011, p33). This would ensure that the airport takes into account the future interests of passengers in terms of capacity, efficiency and convenience. Future airport planning and development should always be aimed at catering for the long term interests of the passengers (Elizer et al 2012, p51). This is because the airline industry is still growing and as the economy continues to grow more people are likely to use air transport in the future. Generally, the London city airport plan is a good plan because it has not only taken into consid eration factors like environmental impact but has also ensured an increase in capacity without having to go for 24 hour flights which would have been a big nuisance to the people living around the airport. This plan can be termed as strategic because of its pragmatic approach in tackling the capacity issue at the airport. Bibliography Ashford, N. J., Mumayiz, S. A., Wright, P. H. (2011). Airport engineering: Design, planning, and development of 21st century airports. Hoboken, NJ: Wiley. Baglin, C., National Research Council (U.S.)., Airport Cooperative Research Program., United States. (2012). Airport climate adaptation and resilience. Washington, D.C: Transportation Research Board. Burghouwt, G. (2007). Airline network development in Europe and its implications for airport planning. Aldershot: Ashgate. Crider, R., National Research Council (U.S.)., Airport Cooperative Research Program., United States. (2011). Guidebook for developing and leasing airport property. Washington, D.C: Transportation Research Board. Elizer, R. M., Gresham, Smith, and Partners., Texas Transportation Institute., National Research Council (U.S.)., Airport Cooperative Research Program., United States. (2012). Guidebook for implementing intelligent transportation systems elements to improve airport traveler access information. Washington, D.C: Transportation Research Board. Grothaus, J. H., National Research Council (U.S.)., Airport Cooperative Research Program., United States. (2009). Guidebook for managing small airports. Washington, D.C: Transportation Research Board. Kincaid, I. S., National Research Council (U.S.)., Airport Cooperative Research Program., United States. (2012). Addressing uncertainty about future airport activity levels in airport decision making. Washington, D.C: Transportation Research Board. National Research Council (U.S.)., Airport Cooperative Research Program., United States., Landrum Brown. (2012). Guidebook for incorporating sustainability into traditional airport projects. Washington, D.C: Transportation Research Board. National Research Council (U.S.)., Airport Cooperative Research Program., United States., Delta Airport Consultants, Inc. (2011). Airport industry familiarization and training for part-time airport policy makers. Washington, D.C: Transportation Research Board. Ricondo Associates., National Research Council (U.S.)., Airport Cooperative Research Program., United States. (2009). Strategic planning in the airport industry. Washington, D.C: Transportation Research Board. Senguttuvan, P. S. (2007). Principles of airport economics. New Delhi: Excel Books.